NYRR
Index
2024
App Redesign
New York Road Runners
New York Road Runners holds races all year, but its 38 events were spread across separate apps, downloaded for one race and deleted after it. At TCS Interactive, we brought them all into one year-round app, from the Midnight Run to the TCS New York City Marathon. Runners and spectators can now follow friends and family across every race, so there’s always a reason to come back.
Case Study
More details coming soon.
Agency: TCS Interactive
Client: New York Road Runners
Year: 2024
Project: NYRR App Redesign
Executive Creative Director: Andre Felipe Ribeiro
Senior Producer: Alexandra Willis
Associate Creative Director: Claire Lorman
Design: Ginger Ahlbum, Junho Kim, Shrinali Patel, Tara Desouza, Carmee Remolado
Engineering and Delivery: Jaimin Prajapati, Swati Deshmukh, Chanchal Chowdhury, Sowmya Natesh